Experience:
New Business Development/ Contract negotiations/ Sales, Marketing and Pricing Strategy/ Product Development & Refinement /DTC & HCP Media/ Patient Digital Education/ Advocacy/ Patient Adherence/ Data & Analytics/ Master Connector
Achievements:
- Created a new product to support clinical trial education/recruitment for a hard to recruit phase 2 pharmaceutical company, driving over 1,000 patients to the clients site for pre-screening
- Launched social campaign on LinkedIn call the Patient Voice series which drove 14K impressions in 5 months, generating organic marketing traffic
- Increased average deal size by $50K to account for time and resources spent on programs that require MLR review
- Streamlined processes between marketing & sales resulting to easily collaborate and access information
- Developed sales strategy plan resulting in increased opportunities to generate new sources of revenue